Get Going with Google AdWords
In Get Going with Google AdWords, author Chandler Nguyen introduces you to the AdWords phenomenon, where you can bypass weeks or months of attempts to get your site to the top of Google search queries by bidding for keywords. This book will help you get started with setting up simple, water-tight campaigns to promote your blog, website or business.
You’ll learn all the ins and outs of launching and reporting on a campaign, understanding the search behavior of your target audience, and how to generate more traffic to your site! Find out why and how so many people are using Google AdWords to help them get the measured results they want!
Contents
Introduction
What to Expect from This Book 7
Why Buy the Cow When You Can Get the Milk for Free? 8
Get on the First Page of Google in Minutes 11
What is Google AdWords? 12
How Does it Work? 13
The Functionality 13
Search Engine Marketing 13
What Can AdWords Do for Me? 14
Pricing 15
Keyword Research 17
Example One: ThemeForest 17
Step 1: What is Your Audience Searching For? 18
Step 2: List Potential Keywords 19
Step 3: Build Up Your Keyword List 20
Step 4: Add and Download a List of Keywords You Want to Use 24
Step 5: Checking Out the Competition 26
Example Two: ActiveDen 26
Step 1: What is Your Audience Searching For? 26
Step 2: List Potential Keywords 26
Step 3: Build Up Your Keyword List 26
Step 4: Add Your List of Keywords 28
Step 5: Checking Out the Competition 29
Generic vs. Specific Keywords and Search Terms 29
Setting Up an Account with Google 32
Sign up to Google AdWords 32
Signing in to Your AdWords Account 33
Creating Your First Campaign 34
Campaign Settings 34
Ad Copy 37
Making Your Ad Bold 40
Google’s Ad Ranking Formula 41
Understanding Quality Score 44
A Note on Your Landing Page 47
Select Keywords 47
Billing 48
Making Your Campaign Live 50
Navigating and Monitoring Campaign Performance 54
Creating Another Campaign 57
Using the Campaign Tab 58
Changing Graph Options 59
Filter and Views 61
Viewing Reports 63
Return on Investment 67
A Note on Conversion Tracking 69
The Google Content Network: Frequently Asked Questions 72
Why do other sites partner with Google? 73
Which sites are in the Google Content Network? 73
How can I put my ads on these sites? 74
How much does it cost to advertise on the Network? 75
How do I monitor my campaign’s performance? 75
Can I stop my campaign? 75
Can I use rich media ads? 75
AdWords: Frequently Asked Questions 77
Can I purchase a higher placement for my search ads? 77
How can I get my ads to display above search results? 77
I chose postpay for payment. Can I change to prepay? 78
How does Google decide the cost per click I will pay? 78
Why do my ads only appear intermittently? 79
Pre-launch Checklist 81
Meaningful Campaign and Group Names 81
Separate Campaigns for Google Search and Google Content 81
Correct Target Market and Language Settings 81
Correct Account Timezone 81
Account Currency 82
Daily Budget and End Date 82
Other Campaign Settings 82
Show Relevant Addresses With Your Ads 82
Demographics 83
Position Preference 83
Ad Rotation 83
Frequency Capping 83
Has anyone tryed this before or seen smiliar ones.